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I am Danielle Unique – a VISIONARY strategist, CATALYST for change, and RELENTLESS advocate for AUTHENTIC living.

Curious about what fuels my drive? At its core, it’s an unwavering passion for impactful living, a commitment to purpose, and a dedication to achieving excellence in all facets of life. My journey is an intricate narrative of the power of authenticity, purpose-driven action, and the strength found in having blind faith.

A Journey of Empowerment

With fifteen years of dedication, my professional journey has been an insightful expedition aimed at empowering individuals and visionary brands to unlock their utmost potential and leave a lasting mark. With a rich background in marketing consultancy and a fervent advocate for women’s empowerment, I’ve devoted myself to fostering professional and personal growth, emphasizing the importance of well-being and equilibrium. Together, we cultivate a new era of leaders – those who dare to disrupt, innovate, and trail-blaze, all while crafting visionary legacies.

My multifaceted journey and relentless pursuit of purpose have equipped me with a nuanced understanding of the dynamic interplay between business success and personal fulfillment, a testament to resilience, vision, and the art of continuous evolution.

” YOU ARE the director, the creator & the writer of your story. Dare to lead with audacity & authenticity.”

– DANIELLE UNIQUE MCEWEN –

OUR VISION
& IMPACT

My Values

Everything I do and build is founded on my core values of holistic well-being, purpose, integrity, authenticity & personal growth. I believe that every person has the power to evolve and achieve wholeness. This philosophy drives my dedication to operating out of purpose & service.

My Essence

I deeply value building sustainable mechanisms, nurturing a growth mindset, fostering self-awareness, and embracing a human-centric approach. Integrating holistic wellness practices into both business operations and lifestyle is paramount to me. Additionally, I prioritize creating a supportive and inclusive work culture, where diversity is celebrated, and empowerment thrives within our team.

Ready to Turn Your Ambitions into Impact?

Turning Ambition into Impact

In a world where ambition drives us forward, the real magic happens when that drive transforms into tangible, impactful action. I specialize in turning the sparks of your ambition into the roaring fire of impact. With a blend of strategic foresight, authentic storytelling, and a purpose-driven approach, I guide ambitious women and visionary brands on a journey from aspiring to achieving.

Crafting A Legacy

Every great achievement starts with the decision to try. Your path is uniquely yours, but you don’t have to walk it alone. With over a decade of experience in marketing consultancy and women’s empowerment, I’ve mastered the art of nurturing ambition into achievement. Let’s unlock the extraordinary potential within you and your brand, creating a legacy that echoes through time.

Developing An Authentic Brand That Resonates

Your brand is more than your logo, your color scheme, or your website. It’s the story you tell, the values you embody, and the impact you make. Let’s tell a powerful story that captivates, resonates, and motivates. Together, we’ll build a brand identity that stands out, speaks up, and inspires action.

Mastering Impactful Presence

In the digital age, your online presence is your global handshake. It’s how you introduce yourself to the world and invite people into your story. Let me help you craft an online presence that’s not just visible, but vibrant. A presence that reflects your professionalism, your passion, and your path to impact.

FEATURED IN & PARTNERED WITH:

Client Love Notes

WHAT MY CLIENTS ARE SAYING

“Your presence this semester has been profoundly impactful, not only for our kids but for our entire leadership staff at OTR!”

“Your presence this semester has been profoundly impactful, not only for our kids but for our entire leadership staff at On The Road Collaborative. The time and dedication you share, are gifts of immeasurable value. Your insights, uplifting energy, and willingness to engage in meaningful conversations have not gone unnoticed. I, for one, deeply appreciated our chats and the positivity you brought into the room. Thank you for being such a vital part of this semester’s journey.”

ADDISON TUCKER, Site Coordinator
On The Road Collaborative

“Your commitment and expertise have truly transformed our brand’s trajectory.”

“Your commitment and expertise have truly transformed our brand’s trajectory. The innovative strategies you’ve implemented have not only elevated our online presence but have also deeply resonated with our target audience, driving significant growth and engagement. We couldn’t be more grateful for your contribution and the remarkable results you’ve delivered. You’re the only one who has ever mastered how to speak to our patients!”

TOBIN FORBUS, Business Owner and Investor
Synergy Rehab and Wellness

A few of my favs…

CAN’T LIVE WITHOUT

my digital planner + ipad

FAVORITE SHOW

gossip girl + the originals

DREAM TRIP

Greece + Bali

PASSIONATE ABOUT

all things women + purpose + well-being

GUILTY PLEASURE

I love pickles with tajin

FAVORITE MUSIC

anything ratchet + neo-soul + gospel

BEACH VS MOUNTAINS

give me a seat by ocean waves at midnight

SOMETHING YOU’D NEVER KNOW

*whispers* dm this question to find out..

Charting the Journey: A Symphony of Resilience, Innovation, & Leadership

NAVIGATING LIFE’S TERRAIN:  PERSONAL GROWTH & PROFESSIONAL TRIUMPHS IN HARMONY

2008-2013: Foundation of Excellence

  • Professionally: Embarked on an academic journey at George Mason University, mastering communication skills and business acumen.
  • Personally: Cultivated resilience and self-discipline, achieving Dean’s List recognition amidst challenging academic and extracurricular pursuits.

2012: Entrepreneurial Leap

  • Professionally: Launched Unique PR Agency, turning passion into a groundbreaking venture.
  • Personally: Embraced courage and purpose, stepping into leadership and innovation with determination.

2013-2014: Ascending the Ladder

  • Professionally: Progressed from Development & Marketing Director to Leasing & Marketing Manager, showcasing versatility and growth.
  • Personally: Prioritized self-growth and adaptability, navigating career transitions with grace and strategic foresight.

 

2016: Expanding Horizons

  • Professionally: Diversified expertise with a certification in Inbound Marketing and a pivotal role in the Dominican Republic, marking a global expansion.
  • Personally: Embraced change and cultural immersion, fostering resilience and global awareness.

2017: The Year of Transformation

  • Professionally: Elevated impact as a Freelance Marketing Consultant, driving success for nonprofits.
  • Personally: Committed to deep emotional and mental healing, laying the groundwork for profound personal evolution.

2018-2019: Visionary Leadership

  • Professionally: Spearheaded marketing initiatives in Health & Wellness, establishing industry authority.
  • Personally: Pursued spiritual growth and community engagement, finding purpose beyond profession.

2020: Resilience in Adversity

  • Professionally: Founded Unique VZSN LLC amid global challenges, showcasing innovation in crisis.
  • Personally: Faced pandemic uncertainty with vulnerability and strength, embracing entrepreneurship fully.

 

2021-2022: Rebirth and Renaissance

  • Professionally: Launched In My Rarest Form Movement and co-founded a tech company, pioneering in new domains.
  • Personally: Underwent a profound rebirth, embracing luxury, healing, and empowerment amidst loss and grief.

2023: Legacy of Impact

  • Professionally: Became a beacon of knowledge and inspiration through speaking engagements and leadership roles, shaping the future of marketing and wellness.
  • Personally: Achieved a harmonious balance of self-acceptance, wellness, and community building, setting a new standard for personal and professional excellence.

 

Spring 2024: Expansion and Enlightenment

  • Professionally: Continues to lead and innovate, mentoring the next generation while expanding personal and professional boundaries.
  • Personally: Embraces health, wellness, and the fullness of life, living as a testament to growth, resilience, and the power of transformation.

Mentorship and Community Leadership: empowerment through education

  1. Dedicated to community enrichment, I’m sought after to mentor and teach local youth and young professionals across the Shenandoah Valley at the middle school, high school and collegiate level.
  2. Invited to give presentation and trainings by local organizations, I share insights and spearhead conversations on marketing, entrepreneurship, and personal growth to business owners, non-profits, executives and other professionals.
  3. As a Board Member for The African-American Marketing Association, I lead initiatives like the Marketing For the Culture summit, redefining marketing education for the modern age.
  4. Additionally, I’ve launched “The Marketing Mix,” fostering the first collaboration among marketers and business owners who want to marekter better, in the Shenandoah Valley.

 

// BUILDING A LEGACY FOR TOMORROW, SHAPING LIVES TODAY.